Marrick & Co
A new community lifestyle project by Mirvac set in the heart of Marrickville, Sydney’s most authentic multicultural suburb. Positioned as ‘New Authentic Living’, The One Centre created the Marrick & Co brand and marketing strategy targeting Inner West lifestyle lovers. Celebrating the eclectic culture and cool of Marrickville, the program included unique lifestyle brochures, collateral, advertising and PR, high-street sales and culture centre, video series, experiential platform and social content marketing.
Marrick & Co offers ‘a new way to live in a place you love’ – progressive One Planet Living designed apartments and townhomes set in a new community lifestyle hub in the heart of Marrickville. We created the name Marrick & Co to celebrate this idea of centrality and community. Modern, sophisticated yet playful and artistic, the identity reflects the character and cool of ‘The Ville’ and speaks of the rich, authentic, multicultural lifestyle at your doorstep.
LOCATION
184 Livingstone Rd,
Marrickville, NSW 2204